We create e-commerce strategies and create content for social networks, mobile apps, websites and media

Case examples

Formation and implementation of a marketing strategy for bringing a smart dog collar to the market
Product presentation for the manufacturer of laser projectors
Formation and implementation of a marketing and content strategy for an automotive navigation manufacturer
Formation and implementation of a product and digital strategy for an expert in the field of mindfulness, maintaining social networks, conducting digital campaigns
Maintaining social networks for a smart device manufacturer
Digital strategy for the Russian agro-industrial holding, maintaining social networks
Personal brand development strategy for director Oleg Ageichev
Strategy for launching a new division in the field of interface development to the market
Personal brand development strategy for an expert in the field of fuel and energy complexes
An animated interactive series in the stop-motion format, a joint collaboration with LEGO
A series of punk T-shirts, the design of which was created by children
Digital strategy and concept of content services development for a wearable electronics manufacturer, social networking
Creating a strange board game based on the legend of Sisyphus, a wooden puzzle game
Interface design and concept of content services for a car manufacturer

We believe that companies need to fight for the attention of the target audience to the format of presence in digital channels

Контент-сервисы для мобильных и web-приложений Поможем повысить ценность продукта с помощью полезного, вовлекающего контента. Создание дополнительных контент-сервисов позволяет увеличить частоту использования приложений, повысить лояльность клиентов, развивать интересные партнерские проекты и внедрять дополнительные схемы монетизации продуктов.

Content services for mobile and web applications

We will help to increase the value of the product with the help of useful, engaging content.

The creation of additional content services allows you to increase the frequency of application usage, increase customer loyalty, develop interesting partner projects and implement additional product monetization schemes.

Разработка digital-стратегии, присутствие бренда в соцсетях Придумываем и реализуем стратегии присутствия компаний в социальных сетях и digital-пространстве. Мы не просто наполняем контентом страницы вашей компании, мы создаем единый сценарий повествования (как в кино), в рамках которого общаемся с подписчиками, вовлекая их в коммуникацию с брендом. Людям не нужна информация, им важно, насколько глубоко вы воспринимаете их проблемы. Мы делаем так, чтобы за брендом было интересно наблюдать, возвращаться к историям, которые рассказывает компания в социальных сетях

Digital strategy development, brand presence in social networks

We come up with and implement strategies for the presence of companies in social networks and digital space. We don’t just fill your company’s pages with content, we create a single narrative scenario (like in a movie), within which we communicate with subscribers, involving them in communication with the brand.

People don’t need information, it’s important to them how deeply you perceive their problems. We make it so that it is interesting to watch the brand, to return to the stories that the company tells on social networks

Дружба со СМИ и лидерами мнений, креативные PR-проекты Мы не пишем скучные пресс-релизы, а придумываем интересные информационные поводы. Работаем с целевыми СМИ, лидерами мнений и профессиональными площадками, Telegram-каналами и добиваемся регулярного присутствия компании в информационном поле. Мы разрабатываем интегрированные PR-кампании, включая оффлайн и онлайн-активности.

Friendship with the media and opinion leaders, creative PR projects

We do not write boring press releases, but come up with interesting informational occasions.

We work with target media, opinion leaders and professional platforms, Telegram channels and achieve a regular presence of the company in the information field.

We develop integrated PR campaigns, including offline and online activities.

Платформа «Good Team» для запуска контент-сервисов Собственное программное решение нашей компании для B2B партнеров, которое позволяет в кратчайшие сроки внедрять контент-сервисы и оценивать эффективность их внедрения, минимизируя расходы на дополнительную разработку. Гибкое API, удобные инструменты по подготовке и публикации контента, готовые шаблоны, многопользовательский доступ, статистика использования контент-сервисов.

The «Good Team» platform for launching content services

Our company’s own software solution for B2B partners, which allows you to implement content services in the shortest possible time and evaluate the effectiveness of their implementation, minimizing the cost of additional development.

Flexible API, convenient tools for preparing and publishing content, ready-made templates, multi-user access, statistics on the use of content services.

The launch of the platform is Q3, 2022.

Do you want to be one of the first to test its functionality? Write to us.

We help brands to occupy leading positions in the Russian market

Our team consists of screenwriters, copywriters, content managers, designers, illustrators, photographers, video content producers, PR and IT specialists

Would you like to join us? Tell us about yourself

It is very interesting for us to work with companies that create their own products, and therefore value their consumers and pay great attention to the localization of the product

Do you create cool and interesting products? Write to us

Ирина Райт, основатель проекта Human Book.

Ira Right

Co-Founder

More than 10 years in the field of public communications. Engaged in strategic corporate communications of an international telecommunications giant. He has experience in crisis communications, PR support of mergers and acquisitions, launching new products, rebranding. She has worked with senior executives, the largest PR agencies and press services of the country.

Александр Селиверстова, стратегия, маркетинг, Human Book

Alex Seliverstov

Co-Founder

20 years in the field of strategic marketing, innovation and development of content services. Launch of new technological products in the markets of Russia and Europe. Development of marketing strategies that take into account the transformation of human-machine interaction scenarios.